- Posted By Rebecca Bell
Much of the marketing and advertising in real estate previously has been about blasting consumers and hoping to attract as many potential buyers or tenants as possible. In fact there are still quite a few agents using this approach.
Marketing mediums have changed dramatically over the years – while our local newspaper, signboards and window display are still traditional methods that attract some clientele there are many new digital marketing trends available that you want to ensure your property has exposure to.
In an online era where roughly 60% of the population is active on social media, about 3 in 5 check their email on the go and 48% of consumers start mobile research within a search engine however 33% go directly to the site they want – can you afford not to be with an Agent embracing new digital marketing trends?
What worked in the past, may not work for you in the future. With advances in technology, it is now easier than ever to make advertising more tailored to a consumer and achieve better results at a lower cost. Just think about some of the information you provide unknowingly online – what you like, what you don’t like, what you buy or where you travel, if you’re renting or buying, who you know and so on. You also provide an email address and mobile number often to subscribe or at least to Facebook to join their platform.
As an Agent who embraces technology we use this information to create specific marketing campaigns aimed at maximising results for our clients. We are no longer shooting in the dark and hoping for a result – we can drill right down to specific target markets. Combining this data with our own Agency website analytics and customer database helps in finding potential buyers or tenants for your property.
After a prolonged period of turbulent conditions following the slowdown in the mining sector, the WA property market appears to be stabilising. It’s going to be interesting to watch what happens in 2019 and now more than ever we want to ensure we maximise results and leverage the market opportunities we have.
Many of the trends we’ve listed are about reducing costs – not adding more – and the cost of not innovating in these areas could be the difference between surviving and thriving in the coming years.
If you’d like to discuss the options available in marketing your property for sale or lease contact our
Marketing Manager, Rebecca Bell here.